OVERVIEW

About this course

Search engine optimisation is one of the most valuable digital skills you can learn — for your own blog, for clients or for the business you work in. In this course you will learn how Google works, how to find the keywords people actually search for, and how to write and optimise content that ranks.

You will set up your own WordPress blog on day one and use it as a live practice project, covering on-page, technical, off-page and local SEO, analytics and ways to earn from a blog.

You can join in person at our office in Wapda Town, Lahore, or attend the same live classes online via Google Meet from anywhere in Pakistan or abroad. Contact us for the latest schedule, fees and seat availability in the next batch.

What you'll learn

  • Research keywords and understand search intent
  • Plan, write and optimise blog posts that rank
  • Find and fix technical SEO issues with Google Search Console
  • Set up a WordPress blog with Rank Math for SEO
  • Build quality backlinks and a local SEO presence
  • Track results with Google Analytics and monetise a blog

Who this course is for

  • Beginners who want to start a blog or an SEO freelancing career
  • Content writers who want their articles to rank
  • Business owners who want more traffic from Google
  • Marketing students and graduates

Requirements

  • No prior SEO or coding experience needed
  • No website needed — you set up your own WordPress blog during the course
  • For online classes: a stable internet connection to join Google Meet
CURRICULUM

What the course covers

8 hands-on modules over 10 Weeks, each built around real projects and mentor feedback.

    • Crawling
    • Indexing
    • Ranking
    • Search intent
YOUR LEARNING JOURNEY

From first class to first job

A proven path: strong foundations, hands-on building, a portfolio-ready capstone and support as you step into the industry.

  1. 01
    Week 1

    Enroll & Orientation

    Choose your track, meet your mentor and set up your tools. Beginners start with a short foundations module.

  2. 02
    Core weeks

    Learn by Building

    Live classes, hands-on labs and weekly assignments reviewed by working engineers and designers.

  3. 03
    Final weeks

    Capstone Project

    Build a real, portfolio-ready project from brief to launch, with 1-on-1 reviews along the way.

  4. 04
    After graduation

    Career Launch

    Resume and portfolio reviews, mock interviews and practical guidance on applying for jobs and freelancing.

FAQ

Questions about this course

No. You will set up your own WordPress blog during the course and use it as your live practice project.
NEXT COHORT ENROLLING

Start SEO & Blogging with Arzoha Academy

Contact us for the full syllabus, schedule and fees — our team will help you choose the right track for your goals.